HubSpot AI vs Surfer SEO

Side-by-side comparison for marketing & seo.

01

Quick verdict

AI-powered CRM and marketing automation platform

Cheaper

Has free tier

SSO support

AI-powered SEO content optimization platform

No clear advantages over HubSpot AI

02

Side by side

HubSpot AISurfer SEO
Price$20/mo$99/mo
Free tierFree CRM with limited AI featuresNo
Pricing modelfreemiumsubscription
APIYesYes
Team featuresYesYes
SSOYesNo
Setup1-2 hours30 minutes
Difficultymoderatemoderate
Platformsweb, mobile_ios, mobile_androidweb, browser_extension
IntegrationsSalesforce, Gmail, Slack, WordPressGoogle Docs, WordPress, Jasper, Semrush
03

Trust & Security

HubSpot AI

100/100
high trust
SOC 2 Type II
verified
ISO 27001
verified
GDPR
verified
Status page
yes
Trains on your data
no

Surfer SEO

35/100
limited
SOC 2 Type II
none
ISO 27001
none
GDPR
verified
Status page
no
Trains on your data
no
04

Who each tool is for

HubSpot AI

Good fit

inbound marketing teams

growing B2B companies

sales and marketing alignment

Not ideal

enterprise needing deeply custom CRM

companies with only SEO needs

Surfer SEO

Good fit

SEO professionals

content marketing teams

agencies

Not ideal

beginners without SEO knowledge

non-content businesses

05

Try them

HubSpot AI

$20/mo · free tier

Visit HubSpot AI

Surfer SEO

$99/mo

Visit Surfer SEO