AIPorf

HubSpot AI vs Semrush

Side-by-side comparison for marketing & seo.

01

Quick verdict

HubSpot AI100

AI-powered CRM and marketing automation platform

Cheaper

Semrush80

All-in-one marketing platform with AI-powered insights

No clear advantages over HubSpot AI

02

Side by side

HubSpot AISemrush
Price$20/mo$140/mo
Free tierFree CRM with limited AI features10 queries/day, limited features
Pricing modelfreemiumfreemium
APIYesYes
Team featuresYesYes
SSOYesYes
Setup1-2 hours1-2 hours
Difficultymoderateadvanced
Platformsweb, mobile_ios, mobile_androidweb
IntegrationsSalesforce, Gmail, Slack, WordPressGoogle Analytics, Google Search Console, WordPress, Zapier
03

Trust & Security

HubSpot AI

100/100
high trust
SOC 2 Type II
verified
ISO 27001
verified
GDPR
verified
Status page
yes
Trains on your data
no

Semrush

80/100
high trust
SOC 2 Type II
verified
ISO 27001
none
GDPR
verified
Status page
yes
Trains on your data
no
04

Who each tool is for

HubSpot AI

Good fit

inbound marketing teams

growing B2B companies

sales and marketing alignment

Not ideal

enterprise needing deeply custom CRM

companies with only SEO needs

Semrush

Good fit

SEO agencies

enterprise marketing teams

competitive analysis

Not ideal

very small businesses with no SEO strategy

pure social-media-only brands

05

Try them

HubSpot AI

$20/mo · free tier

Visit HubSpot AI

Semrush

$140/mo · free tier

Visit Semrush