Brandwatch vs Semrush
Side-by-side comparison for marketing & seo.
01
Quick verdict
02
Side by side
| Brandwatch | Semrush | |
|---|---|---|
| Price | Custom | $140/mo |
| Free tier | No | 10 queries/day, limited features |
| Pricing model | custom | freemium |
| API | Yes | Yes |
| Team features | Yes | Yes |
| SSO | Yes | Yes |
| Setup | 1-2 weeks | 1-2 hours |
| Difficulty | advanced | advanced |
| Platforms | web | web |
| Integrations | Hootsuite, Slack, Google Analytics, Salesforce | Google Analytics, Google Search Console, WordPress, Zapier |
03
Trust & Security
Brandwatch
100/100
high trustSOC 2 Type II
verifiedISO 27001
verifiedGDPR
verifiedStatus page
yesTrains on your data
noSemrush
80/100
high trustSOC 2 Type II
verifiedISO 27001
noneGDPR
verifiedStatus page
yesTrains on your data
no04
Who each tool is for
Brandwatch
Good fit
brand managers
PR teams
enterprise marketing analytics
Not ideal
small businesses
teams focused only on SEO
Semrush
Good fit
SEO agencies
enterprise marketing teams
competitive analysis
Not ideal
very small businesses with no SEO strategy
pure social-media-only brands
05
Compared in these use cases
06