Ahrefs vs Semrush
Side-by-side comparison for marketing & seo.
02
Side by side
| Ahrefs | Semrush | |
|---|---|---|
| Price | $129/mo | $140/mo |
| Free tier | Free webmaster tools with limited features | 10 queries/day, limited features |
| Pricing model | subscription | freemium |
| API | Yes | Yes |
| Team features | Yes | Yes |
| SSO | Yes | Yes |
| Setup | 30 minutes | 1-2 hours |
| Difficulty | moderate | advanced |
| Platforms | web, browser_extension | web |
| Integrations | Google Search Console, Google Analytics, WordPress | Google Analytics, Google Search Console, WordPress, Zapier |
03
Trust & Security
Ahrefs
60/100
moderateSOC 2 Type II
claimedISO 27001
noneGDPR
verifiedStatus page
yesTrains on your data
noSemrush
80/100
high trustSOC 2 Type II
verifiedISO 27001
noneGDPR
verifiedStatus page
yesTrains on your data
no04
Who each tool is for
Ahrefs
Good fit
SEO professionals
digital marketing agencies
content teams
Not ideal
beginners with no SEO background
social-media-only marketers
Semrush
Good fit
SEO agencies
enterprise marketing teams
competitive analysis
Not ideal
very small businesses with no SEO strategy
pure social-media-only brands
05
Compared in these use cases
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